Baby's First Year
Our publication for newborn development, Baby's First Year, is distributed at OBGYN and pediatrician offices as well as hospital maternity wards. For more than 20 years, health care providers have trusted these guides to provide their patients with rigorously researched, science-based information that will help them navigate their pregnancy journey and baby's first year.
Baby’s First Year:
- Distribution to 3 million new parents
- Postnatal development guide + sampling kit
- Baby’s First Year is distributed by healthcare professionals in hospital maternity wards and pediatrician’s offices to new moms who have just given birth. These moms are in a key mindset where brand consideration and trial are at its peak. This magazine is an engaging look at how newborns grow from sleepy bundles to energetic 1-year-olds.
- Content includes popular sections like “Ages & Stages” (a month-by-month look at baby’s development through the first year), “Baby Swag” (a curated list of the best baby products), and “Let’s Eat” (a trusted guide to infant feeding).
Issue | Dates |
Winter 2025 | Ad Close: 12/04/24 In-Market: 01/06/25 |
Spring/Summer 2025 | Ad Close: 03/12/25 In-Market: 05/01/25 |
Fall 2025 | Ad Close: 07/21/25 In-Market: 09/01/25 |
Sampling
New parents are avid, information-hungry consumers buying everything from small newborn necessities (like bottles and binkies) to big-ticket items (including cribs, car seats, and strollers). Put your products and educational materials in their hands, spark trial, and win loyalty through our proven point-of-care sampling programs.
Baby’s First Year – 2025 Closing Dates
Jan. 2025 | Feb. 2025 | March 2025 | April 2025 |
Ad Close: 11/20/24 Materials Due: 01/06/25 | Ad Close: 12/09/24 Materials Due: 01/21/25 | Ad Close: 01/06/25 Materials Due: 02/18/25 | Ad Close: 02/04/25 Materials Due: 03/17/25 |
May 2025 | June 2025 | July 2025 | August 2025 |
Ad Close: 03/06/25 Materials Due: 04/14/25 | Ad Close: 04/07/25 Materials Due: 05/12/25 | Ad Close: 05/06/25 Materials Due: 06/17/25 | Ad Close: 06/06/25 Materials Due: 07/21/25 |
Sept. 2025 | Oct. 2025 | Nov. 2025 | Dec. 2025 |
Ad Close: 07/07/24 Materials Due: 08/18/25 | Ad Close: 08/06/25 Materials Due: 09/16/25 | Ad Close: 09/08/25 Materials Due: 10/20/25 | Ad Close: 10/06/25 Materials Due: 11/19/25 |
